Building smarter growth at the intersection of marketing, data, and AI.

I’m a marketing and growth leader with 25+ years of experience in financial services and technology. I specialize in AI visibility, AI readiness for marketing teams, and competitive intelligence — helping organizations grow in a world where AI shapes how brands are discovered, evaluated, and chosen.

Latest Writing

• I Am Not a Developer. I Shipped a Working Agent in a Week.
• The Three-Question Test I Run on Every AI Vendor Pitch
• I Asked Five AI Tools to Recommend a Credit Union. Here Is What They Said.
• What I Would Build First If I Were Still Running Marketing at a Mid-Size Financial Institution Today
• Three Metrics That Will Replace Customer Acquisition Cost Inside AI-First Marketing Teams

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