Building smarter growth at the intersection of marketing, data, and AI.
I’m a marketing and growth leader with 20+ years of experience in financial services and technology. I specialize in AI visibility, AI readiness for marketing teams, and competitive intelligence — helping organizations grow in a world where AI shapes how brands are discovered, evaluated, and chosen.
AI Visibility
AI Readiness
Competitive Intelligence
Growth Strategy
Generative Engine Optimization
$1.6BInstitution marketing led
~80%Of funded loans influenced
$2.6MAnnual media managed
4%→42%Brand awareness lift
Recognized & featured
The Financial BrandPBS · ViewpointKXANCUNA DiamondHermes GoldStevie Award
Latest Writing
- 95% of Credit Unions Are Invisible to AI. I Scored 676 Across Every State.
- What 420 AI Visibility Audits Reveal About How Financial Brands Show Up in AI
- Famous and Invisible: What I Learned Auditing How AI Sees Banks and Credit Unions
- Brand Voice in the Age of AI: Why Your Voice Guide Is Now a Technical Document
- The Prompt Library Is Becoming a Marketing Asset. Here Is How to Build One Worth Owning.
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