Building smarter growth at the intersection of marketing, data, and AI.

I’m a marketing and growth leader with more than 25 years of experience across financial services and technology. I write about modern marketing, AI-driven discovery, and what it takes to build sustainable growth in a rapidly changing landscape.

Latest Writing

• What Attribution Can’t See — and Why That Matters
• Brand Is a Signal System, Not a Message
• Why AI Rewards Momentum More Than Precision
• What If Attribution Isn’t Broken—Just Incomplete?
• What If Customer Acquisition Cost Isn’t the Goal—But the Starting Point?

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